SEO - Search Engine Optimization
SEO Consulting
- Organic Search Results
- Google Ad Word Campaigns
- YouTube Rankings
- Facebook News Feed Rankings
What is SEO?
SEO, short for Search Engine Optimization, is the marketing process of improving a website's visibility to search engines such as Google, Yahoo!, or Bing. SEO can come in two forms: Organic and SEM (Search Engine Marketing). SEO can include image search, local search, video search and industry-specific vertical search engines.
Organic Results
Organic results on a search engine such as Google, are ordered by an algorithm. Listing in organic searches is free, and comprises of a majority of searchers' focus. These algorithms that are used to determine organice search results include a number of variables to determine the ranking of each website. Some variables include Meta-Tags, Keywords, and Title-Tags - all of which can be determined and enhanced via proper SEO.
SEM - Search Engine Marketing
SEM or Search Engine Marketing is the use of target paid listings to enhance a site's web presence. These methods include advertising sources such as Google Adwords. If properly analyzed, researched, and implemented use of SEM's such as Google Adwords can increase a site's traffic and conversion rate.
Why do I need SEO?
Improving a site's SEO can increase web pressence and site traffic. If done properly, SEO can improve a site's traffic, effectiveness, and conversion rate by reaching the proper markets. If you sell a product for teens you wouldn't put an advertisement in Time Magazine, why would you do the same on the internet. SEO involves indepth research and analysis of your target markets, and how your target market is using the internet. Proper SEO can dramatically improve a company's image and sales.
SEO for Social Media
With social media becoming such a large player in today's marketing, many firms are looking at why they can enhance their social media rankings. Read more on how ?Billow can enhance your Social Media Marketing